As the first three-star hotel in Yogyakarta to be operated by Dafam Hotels, Hotel Dafam Fortuna Malioboro Yogyakarta is officially open since Friday, 12 July 2013. The soft opening ceremony began with ribbon cutting conducted by Agung Hartono as the owner of the hotel. And then it continued by handing over of rice cone from Agung Hartono to Andhy Irawan as the Managing Director of Dafam Hotels. Andhy Irawan than handed over the rice cone to Doni Avianto as the General Manager of Hotel Dafam Fortuna Malioboro Yogyakarta. The event then also continued with a break-fasting for all the attending parties.
Several known figures of hospitality industry in Yogyakarta were also invited to attend the event, namely Tazbir Abdullah as The Head of Tourism Service of Yogyakarta, Istijab M. Danugoro as the Head of Hotel & Restaurant Association of Yogyakarta and Edwin Ismedi Himna as the Head of Indonesian Travel Agent Association of Yogyakarta. Also invited in the event were media partners, business colleagues, people from the surrounding community, and also Surya Hartono and Fajar Hartono as the member of the hotel's Board of Directors.